PENGARUH DOOMSCROLLING DAN LITERASI MEDIA SOSIAL TERHADAP KELELAHAN DIGITAL GEN Z DI MEDAN: STUDI KUANTITATIF

Ayeisha Ardelisma; Nurbani Nurbani; Feni Khairifa

doi:10.52423/jikuho.v11i1.1879

Authors

Ayeisha Ardelisma Universitas Sumatera Utara
Nurbani Nurbani Universitas Sumatera Utara
Feni Khairifa Universitas Sumatera Utara

DOI:

https://doi.org/10.52423/jikuho.v11i1.1879

Keywords:

Doomscrolling, Gen Z, Kelelahan Digital, Literasi Media Sosial, New Media

Abstract

Fenomena doomscrolling semakin marak di kalangan Gen Z dan berpotensi menimbulkan kelelahan digital, sementara literasi media sosial diyakini dapat menjadi faktor pelindung. Penelitian ini bertujuan menganalisis pengaruh doomscrolling dan literasi media sosial terhadap kelelahan digital pada Gen Z di Kota Medan. Metode yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Hasil uji parsial menunjukkan bahwa doomscrolling berpengaruh positif dan signifikan terhadap kelelahan digital (p < 0,001; β = 0,252), sedangkan literasi media sosial berpengaruh negatif dan signifikan (p = 0,028; β = –0,156). Uji simultan mengonfirmasi bahwa kedua variabel bersama-sama berpengaruh signifikan dengan koefisien determinasi sebesar 13,1% (p < 0,001). Temuan ini menunjukkan bahwa peningkatan doomscrolling cenderung memperparah kelelahan digital, sedangkan literasi media sosial yang baik dapat menurunkan risikonya. Dengan demikian, penguatan literasi media sosial menjadi strategi penting untuk meminimalisasi dampak negatif penggunaan media sosial pada Gen Z.

References

Anand, N., Sharma, M. K., Thakur, P. C., Mondal, I., Sahu, M., Singh, P., J., A. S., Kande, J. S., Ms, N., & Singh, R. (2022). Doomsurfing and doomscrolling mediate psychological distress in COVID‐19 lockdown: Implications for awareness of cognitive biases. Perspectives in Psychiatric Care, 58(1), 170–172. https://doi.org/10.1111/ppc.12803

APJII. (2024). Survei Penetrasi Internet Indonesia 2024. APJII. http://files/325/APJII - Survei Penetrasi Internet Indonesia 2024.pdf

Arum, L. S., Zahrani, A., & Duha, N. A. (2023). Karakteristik generasi Z dan kesiapannya dalam menghadapi bonus demografi 2030. Accounting Student Research Journal, 2(1), 59–72. https://doi.org/10.62108/asrj.v2i1.5812

Boyle, S. (2024, Januari 5). Is doom scrolling really rotting our brains? The evidence is getting harder to ignore. The Guardian. https://www.theguardian.com/commentisfree/2024/dec/09/brain-rot-word-of-the-year-reality-internet-cognitive-function

Cho, H., Cannon, J., Lopez, R., & Li, W. (2024). Social media literacy: A conceptual framework. New Media & Society, 26(2), 941–960. https://doi.org/10.1177/14614448211068530

Creswell, J. W., & Creswell, J. D. (2023). Research design: qualitative, quantitative, and mixed methods approaches (Sixth edit). SAGE. https://www.gbv.de/dms/bowker/toc/9781071817940.pdf

Darmawan, C., & Sugandi, M. S. (2018). Media Literacy Education For Youth in Bandung City. Atlantic Press, 150.

Febreza, F., & Junaidi, J. (2022). Fenomena “Digital Fatigue” pada mahasiswa jurusan Sosiologi Fakultas Ilmu Sosial Universitas Negeri Padang. Naradidik: Journal of Education and Pedagogy, 1(3), 315–326. https://doi.org/10.24036/nara.v1i3.73

Festl, R. (2021). Social media literacy & adolescent social online behavior in Germany. Journal of Children and Media, 15(2), 249–271. https://doi.org/10.1080/17482798.2020.1770110

Grathwohl, C. (2024). Oxford Word of the Year. Oxford University Press. https://corp.oup.com/word-of-the-year/

Gunawan, R., Aulia, S., Supeno, H., Wijanarko, A., Uwiringiyimana, J. P., & Mahayana, D. (2021). Adiksi media sosial dan gadget bagi pengguna internet di indonesia. TECHNO-SOCIO EKONOMIKA, 14(1), 1–14. https://doi.org/10.32897/techno.2021.14.1.544

Jayatissa, K. A. D. U. (2023). Generation Z– a new lifeline: a systematic literature review. Sri Lanka Journal of Social Sciences and Humanities, 3(2), 179–186. https://doi.org/10.4038/sljssh.v3i2.110

Jr, E. C. T., Yee, A. Z. H., Ong, J., Lee, J. C. B., Xu, D., Han, Z., Matthew, C. C. H., Ng, J. S. H. Y., Lim, C. M., Cheng, L. R. J., & Cayabyab, M. Y. (2021). Developing a perceived social media literacy scale: Evidence from Singapore. International Journal of Communication 15, 15, 2484–2505.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/J.BUSHOR.2009.09.003

Khairifa, F., Lubis, S., & Zulkarnain, I. (2019). The Relationship of Social Media Usage to the Satisfaction and Practice of Friendship (Silaturahmi) among Students of Universitas Sumatera Utara. pdfs.semanticscholar.org.

Kurniawati, D., Mulyadi, I., Damanik, B. H., Purwanto, A., Waruwu, A., Sukatendel, R. B., Nagara, B. B., Maisyarah, Simbolon, M. A. M., Tarmizi, M., Sari, R., Nasution, S. R., & Simbolon, W. I. (2023). Komunikasi Kontemporer dalam Masyarakat Digital. Deepublish.

Leiner, B. M., Cerf, V. G., Clark, D. D., Kahn, R. E., Kleinrock, L., Lynch, D. C., Postel, J., Roberts, L. G., & Wolff, S. (2017). Brief History of the Internet. Internet Society.

Li, Y., & Qiu, B. (2023). Relationship Between Doom-scrolling and Mental Health under the Influence of Recommendation Algorithms. Lecture Notes in Education Psychology and Public Media, 15(1), 148–157. https://doi.org/10.54254/2753-7048/15/20231048

Limilia, P., Gelgel, R. A., & Rahmiaji, L. R. (2022). Digital Literacy Among Z Generation in Indonesia. International Conference on Emerging Media & Communication, 1–11. https://doi.org/10.15405/epsbs.2022.01.02.1

Loubere, P. A. (2021). A history of communication technology. Routledge.

Malik, A., Dhir, A., Kaur, P., & Johri, A. (2020). Correlates of social media fatigue and academic performance decrement: A large cross-sectional study. Information Technology & People, 34(2), 557–580. https://doi.org/10.1108/ITP-06-2019-0289

Manca, S., Bocconi, S., & Gleason, B. (2021). “Think globally, act locally”: A glocal approach to the development of social media literacy. Computers & Education, 160, 104025. https://doi.org/10.1016/j.compedu.2020.104025

Martani, D. A. (2024). Brain Rot, Ancaman Era Digital Bagi Gen Z. https://www.rri.co.id/lain-lain/1205002/brain-rot-ancaman-era-digital-bagi-gen-z

Medan, P. (2023). Pemko Medan Dorong Masyarakat Manfaatkan Digitalisasi Tingkatkan Kesejahteraan. https://portal.medan.go.id/berita/pemko-medan-dorong-masyarakat-manfaatkan-digitalisasi-tingkatkan-kesejahteraan__read2820.html

Munawaroh, M. (2021). Digital fatigue bagi kesehatan fisik dan mental (Studi fenomenologi pada guru di Kabupaten Lamongan). Dar El-Ilmi : Jurnal Studi Keagamaan, Pendidikan dan Humaniora, 8(2), 79–95. https://doi.org/https://doi.org/10.52166/darelilmi.v8i2.2827

Nitami, L. I. (2023). Perkembangan media sosial terhadap perubahan sosial masyarakat di Indonesia tahun 2000-sekarang. KALAMANCA:JURNALPENDIDIKANSEJARAH, 11(2), 69–74.

Okunev, R. (2023). The Psychology of Evolving Technology: How Social Media, Influencer Culture and New Technologies are Altering Society. Apress. https://link.springer.com/10.1007/978-1-4842-8686-9

Peeters, M. J., & Harpe, S. E. (2020). Updating conceptions of validity and reliability. Research in Social and Administrative Pharmacy, 16(8), 1127–1130. https://doi.org/10.1016/j.sapharm.2019.11.017

Purwanto. (2018). Teknik Penyusunan Instrumen Uji Validitas dan Reliabilitas Penelitian Ekonomi Syariah. Staia Press.

Qin, C., Li, Y., Wang, T., Zhao, J., Tong, L., Yang, J., & Liu, Y. (2024). Too much social media? Unveiling the effects of determinants in social media fatigue. Frontiers in Psychology, 15, 1277846. https://doi.org/10.3389/fpsyg.2024.1277846

Rodrigues, E. V. (2022). Doomscrolling – threat to Mental Health and Well-being: A Review. International Journal of Nursing Research, 08(04), 127–130. https://doi.org/10.31690/ijnr.2022.v08i04.002

Saptoyo, R. D. A., & Nugroho, R. S. (2021, Maret 20). Friendster Trending di Twitter, Ini Sejarah Awal Mula Kemunculannya. Kompas. https://www.kompas.com/tren/read/2021/01/26/161457065/friendster-trending-di-twitter-ini-sejarah-awal-mula-kemunculannya?page=all

Schreurs, L., & Vandenbosch, L. (2021). Introducing the Social Media Literacy (SMILE) model with the case of the positivity bias on social media. Journal of Children and Media, 15(3), 320–337. https://doi.org/10.1080/17482798.2020.1809481

Shabahang, R., Kim, S., Hosseinkhanzadeh, A. A., Aruguete, M. S., & Kakabaraee, K. (2023). “Give Your Thumb a Break” from Surfing Tragic Posts: Potential Corrosive Consequences of Social Media Users’ Doomscrolling. Media Psychology, 26(4), 460–479. https://doi.org/10.1080/15213269.2022.2157287

Sharma, B., Lee, S. S., & Johnson, B. K. (2022). The dark at the end of the tunnel: Doomscrolling on social media newsfeeds. Technology, Mind, and Behavior, 3(1). https://doi.org/10.1037/tmb0000059

Sheng, N., Yang, C., Han, L., & Jou, M. (2023). Too much overload and concerns: Antecedents of social media fatigue and the mediating role of emotional exhaustion. Computers in Human Behavior, 139, 107500. https://doi.org/10.1016/j.chb.2022.107500

Sugiyono. (2022a). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Sugiyono. (2022b). Metode Penelitian Kuantitatif Kualitatif dan R&D (2 ed.). ALFABETA.

Sugiyono, & Lestari, P. (2021). Metode Penelitian Komunikasi (Kuantitatif, Kualitatif, dan Cara Mudah Menulis Artikel pada Jurnal Internasional) (Sunarto (ed.); I). CV. Alfabeta Bandung.

Świątek, A. H., Szcześniak, M., Aleksandrowicz, B., Zaczkowska, D., Wawer, W., & Ścisłowska, M. (2023). Problematic Smartphone Use and Social Media Fatigue: The Mediating Role of Self-Control. Psychology Research and Behavior Management, Volume 16, 211–222. https://doi.org/10.2147/PRBM.S389806

Tereshchenko, S. Y. (2023). Neurobiological risk factors for problematic social media use as a specific form of Internet addiction: A narrative review. World Journal of Psychiatry, 13(5), 160–173. https://doi.org/10.5498/wjp.v13.i5.160

Tripambudi, S., & Novianti, D. (2018). Model literasi media di lingkungan rumah panti asuhan. Jurnal Ilmu Komunikasi, 16(2), 187–196.

Zhang, R., Xu, Z., & Gou, X. (2021). An integrated method for multi-criteria decision-making based on the best-worst method and Dempster-Shafer evidence theory under double hierarchy hesitant fuzzy linguistic environment. Applied Intelligence, 51(2), 713–735. https://doi.org/10.1007/S10489-020-01777-2/METRICS