IMPLEMENTASI KOMUNIKASI PERUBAHAN PERILAKU DALAM PELESTARIAN SUNGAI CILIWUNG: STUDI KASUS KOMUNITAS  MAT PECI

Rico Fernando Siregar; Afina Ruqayyah; Asep Soegiarto; Wina Puspita Sari; Putri Ananda Saka; Candra Karismawan; Rahmad Hidayat

doi:10.52423/jikuho.v11i4.2201

Authors

Rico Fernando Siregar Univrsitas Negeri Jakarta
Afina Ruqayyah Universitas Negeri Jakarta
Asep Soegiarto Universitas Negeri Jakarta
Wina Puspita Sari Universitas Negeri Jakarta
Putri Ananda Saka Universitas Negeri Jakarta
Candra Karismawan Universitas Negeri Jakarta
Rahmad Hidayat Universitas Negeri Jakarta

DOI:

https://doi.org/10.52423/jikuho.v11i4.2201

Keywords:

Ciliwung, Kebersihan Sungai, Komunitas, Strategi Komunikasi

Abstract

Pencemaran Sungai Ciliwung akibat penumpukan sampah rumah tangga yang dipicu oleh rendahnya kesadaran serta kebiasaan buang sampah sembarangan masih menjadi tantangan lingkungan hidup yang mendesak di wilayah perkotaan. Penelitian ini bertujuan untuk menganalisis implementasi strategi Komunikasi Perubahan Perilaku (KPP) dalam program kebersihan Sungai Ciliwung berbasis komunitas serta mengidentifikasi dampaknya terhadap kebiasaan masyarakat setempat. Metode yang digunakan adalah kualitatif deskriptif melalui teknik pengumpulan data berupa wawancara mendalam dengan tokoh masyarakat dan anggota komunitas, observasi lapangan, serta analisis dokumen pendukung. Hasil penelitian menunjukkan bahwa penerapan strategi KPP melalui penyampaian pesan edukatif yang persuasif, pelibatan opinion leader lokal, dan aksi gotong royong secara rutin mampu meningkatkan pemahaman serta keterlibatan aktif warga dalam menjaga kebersihan sungai. Temuan menunjukkan bahwa strategi Komunikasi Perubahan Perilaku berkontribusi terhadap pembentukan persepsi, keterlibatan sosial, dan praktik kebersihan warga Komunikasi Perubahan Perilaku berbasis komunitas kontributif dalam membentuk persepsi, mendorong keterlibatan sosial, dan menciptakan habituasi kebersihan lingkungan Sungai Ciliwung secara berkelanjutan.

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