STRATEGI BERSAING MEDIA ONLINE DALAM PESPEKTIF RESOURCE BASED VIEW (RBV)
DOI:
https://doi.org/10.52423/jikuho.v8i2.55Keywords:
Industri media Online, Keunggulan bersaing, Media online, Resource - Based View.Abstract
Perkembangan teknologi informasi saat ini membuat banyak perusahaan media cetak beralih ke media online. Untuk membuat media online bukanlah sesuatu yang sulit. Namun mempertahankan eksistensi agar tetap survive dalam industri media merupakan persoalan bisnis media online saat ini. Untuk itu, agar dapat bersaing Edunews.id harus memiliki strategi untuk memperoleh keunggulan bersaing dalam perspektif resource based view (RBV). Penelitian ini bertujuan untuk menganalisis sumber daya dan kapabilitas yang menjadi keunggulan bersaing. Penelitian ini merupakan penelitian kualitatif, data diperoleh dari data primer berupa observasi dan wawancara dan data sekunder. Dengan menggunakan analisis Valuable, rare, immitable and organization (VRIO) diperoleh hasil penelitian bahwa perusahaan memiliki dua sumber daya dan dua kapabiltas yang dapat dijadikan sebagai keunggulan bersaing.
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